UCL Social Data Institute
Branding a world leader in social data
The Social Data Institute is a new group within UCL and amplifies UCL’s advanced research and teaching methods in social data science. The Institute is a globally recognised leader in data science within Social & Historical Sciences. It draws strength from the breadth of expertise across UCL, uniquely placing it at the centre of both the practical and ethical challenges that come with the innovative uses of data to understand society.
The Social Data Institute approached So on the recommendation of other UCL faculties where we've collaborated on a range of different projects. Our brief was to create a new brand identity, and provide a visual platform which interprets the ground-breaking work of the institute.
The new identity is promoting the group across all their digital and print communications, and giving them a vibrant and recognisable voice globally.
Deliverables
- Image creation|
- Photography|
- Brand identity|
- Visual identity platform|
- Identity communication assets|
- Animated assets
Creating the concept
We spent time gaining an understanding of The Social Data Institute's work. Our thinking evolved around visual interpretations of research and data linking people and society. The concept visually translates into moving grid resembling data, against a colour-treated platform of people depicting society.
Visual platform
We created a visual platform photographing students from UCL, against a vibrant colour palette that the institute can have ownership of as a bold identity.
Brand assets
A toolkit of branded assets for the Social Data Institute team to use.
