UCL The Grant Museum of Zoology
A visual identity for the museum's membership scheme

The Grant Museum is the only remaining university zoological museum in London and was originally founded in 1827 as a teaching collection. It's still used by UCL students today. It's now open and free to the general public.

The museum’s 67,000 specimens span the entire animal kingdom and include many rare and extinct creatures. This includes skeletons of the Dodo and the zebra-like quagga (which lived in South Africa and was hunted out of existence in the 1880s), as well as pure oddities, not least the jar of moles.

One of the surprising things about the collections is that they are actively used for teaching and research by UCL academics and the wider research community. They all have stories to tell about evolution, the climate crisis and human impact on the world.

Our brief was to create a new visual identity for the museum’s membership scheme that excites and intrigues audiences about the collections. The new scheme invites members to choose one of eight specimens to support and take them on a journey to learn more about the the innovations they have led to.


  • Image creation|
  • Visual identity platform|
  • Identity communication assets|
  • Animated assets
Grey and blue versions of the banners with the text 'Join us and Explore'
A tote bag and colouring book with objects from the museum
A panel of old sepia photos showing acacemics in the museum over the years