The royal mint gifting range
The Royal Mint is one of the world's oldest mints, minting coins for over 1100 years and operating from its purpose-built home in Llantristant. Minting is carried out to create working coin currency and bespoke limited-edition coins for the collectors and investment market.
The Royal Mint has always had a low-profile gifting range targeting the special-edition coin collector, christenings and young collectors. Products were historically available to purchase through main Post Office outlets. Packaging and display of the products was perceived as very tired and needed a radical rethink to elevate the brand positioning of the entire gifting range.
So studio were tasked with energising the gifting visual identity platform, raising the Royal Mint brand profile, andccreate a gifting range which was more prestigious and reached out to a wider audience. A broader range of high profile retail outlets to display the products, along with a new online shop platform would provide increased footfall and help capture the magic of gifting.
- Image creation|
- Brand photography|
- Packaging design