Royal Mint
The royal mint gifting range

The Royal Mint is one of the world's oldest mints, minting coins for over 1100 years and operating from its purpose-built home in Llantristant. Minting is carried out to create working coin currency and bespoke limited-edition coins for the collectors and investment market.

The Royal Mint has always had a low-profile gifting range targeting the special-edition coin collector, christenings and young collectors. Products were historically available to purchase through main Post Office outlets. Packaging and display of the products was perceived as very tired and needed a radical rethink to elevate the brand positioning of the entire gifting range.

So studio were tasked with energising the gifting visual identity platform, raising the Royal Mint brand profile, and create a gifting range which was more prestigious and reached out to a wider audience. A broader range of high profile retail outlets to display the products, along with a new online shop platform would provide increased footfall and help capture the magic of gifting.

Deliverables

  • Image creation |
  • Brand photography |
  • Branding |
  • Packaging design
Text: For Luck
A silver sixpence, layered floral tissue paper, and the text A Silver Sixpence for Luck
Individual pages of a watermarked coin authenticity certificate booklet
Design concepts for a silver and white carousel horse and floral background
An intricately decorated silver and white carousel horse on a box with a purple ribbon
Book of newly minted coins to gift a new-born baby
Text: A silver coin is a traditional gift for a new baby, for centuries believed to bring luck and blessings for the years ahead. In the Victorian era a silver coin was both a symbolic and practical gift, presented to help a child to a secure start.  Today, the custom of crossing of a baby’s palm with silver to bestow good luck is still practised. Precious silver remains an enduring symbol of purity.  This lucky penny – an official United Kingdom coin – was struck in sterling silver in your special year.  May it bring you luck and happiness.
Silver penny in a box, with a certificate booklet, both with the silver and white carousel horse
Gift box with the purple ribbon and the silver and white carousel horse
Silver photo frame with a lucky silver penny and the carousel horse