Branding a festival for rising talent
The Roundhouse is one of London’s iconic live performance venues attracting the worlds biggest names in music, theatre, circus and spoken word.
The Rising Festival is an event dedicated to showcasing young and upcoming talent, giving the opportunity to develop skills and confidence and transform lives through creativity.
Our brief was to promote the festival and provide the event with its own identifiable visual platform. Our concept of rising creative ink threads, elevating images of performers, helped deliver the idea of emerging creative talent. Working across print and digital media with the use animated sequences, the new campaign language reached out and helped engage with a wider audience.