So

Roundhouse
Showcasing young creative talent

The Roundhouse is one of London’s iconic live performance venues attracting the world's biggest names in music, theatre, circus and spoken word.

The Rising Festival is an event dedicated to showcasing young and upcoming talent, giving the opportunity to develop skills and confidence, and transform lives through creativity.

Our brief was to promote the festival and provide the event with its own identifiable visual platform. Our concept of rising creative ink threads, elevating images of performers, helped deliver the idea of emerging creative talent. Working across print and digital media with the use animated sequences, the new campaign language reached out and helped engage with a wider audience.

Deliverables

  • Campaign concept|
  • Image creation|
  • Motion graphics|
  • Outdoor advertising|
  • Social media adverts

Festival visual platform

Roundhouse Rising visual identity

We created an identity system which comprises three distinct layers, the logotype, artists performance layer and the dynamic graphic colour trails. This visual system allowed for communications to flex across diverse print and digital applications.

Three layers - purple ink, a singer from the event and the Roundhouse Rising logo
Images showing how the purpel ink idea evolved

Campaign roll-out

Campaign material was rolled out across print and digital channels, with digital media focusing on individual artists performances promotion.

Someone cycling past a Rising festival billboard on a London street
Rising advert at a London underground station
The poster in place on billboards and outside the venue

Digital and social media assets

The visual identity animated across social media platforms.

Lots of small social media adverts for Rising

Merchandise branding

Branded merchandise supported all calendar events.

Vinyl record sleeve design featuring the purple ink motifs

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hello@so-design.co.uk & 0117 9374004