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Romantica of Devon
Showcasing a wedding portfolio

The Romantica Group is made up of three separate bridal brands, all with their own collections and individual target markets.

We were briefed with restructuring, redesigning and rebuilding three sites which delivered clean, organised, and beautiful experiences for their customers. The challenge was to merge 12 sites into 3, with dress collection features that could be managed effectively by the Romantica team.

The online presence is directed primarily to prospective brides and their families, and the dresses sold through a network of 1000 stockists. With sensitive use of considered typography, lifestyle imagery and video, the bespoke nature of each of the brands is honoured.

Deliverables

  • ux research & strategy|
  • website design|
  • ruby on rails CMS|
  • stockist portal|
  • image & video hosting

Brand family

Brand story

9,000+ Images

1,200+ Dresses

11 Collections

3 Websites

1 Simple CMS

Romantica Websites

Three websites managed easily with a single CMS. Dress content, imagery and blog posts can be shared across sites.

Stockist media bank

Stockists can log in to view new collections and download images. PDF portfolio pages can be automatically generated and printed.