Orange Sponsors You
Campaign imagery during UEFA EURO 2016™
Orange were the main sponsors of UEFA EURO 2016™. Our brief was to create all of the assets to drive a campaign which was created to put the fans first and embody the coming together of fans from all nations to participate in this football tournament in the host nation in Paris.
This time-sensitive project meant that we had to conceive and deliver over 150 images of fans from each of the participating nations to push the campaign across the family of Orange countries, all in the space of a few weeks leading up to and during the tournament.
Huge exposure across social media platforms and print advertising delivered the campaign and reinforcing the Orange brand to an estimated 30 million global audience.
55% retweet rate
An estmated reach of over
25 million social media users