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Orange Painted Walls
Bringing street art to life

Our relationship with Orange spans over two decades, where we have helped communicate the brand across a global audience and speaking to every language. Our idea to combine illustration and photography in a real life situation, combining architectural features with illustration to create a message, helped deliver the ordinary day into the extraordinary.

We worked with street artists to create pop up land marks, turning depressed areas into a little oasis of magic, literally setting up art pieces overnight. A simple campaign which genuinely changed peoples lives for a small while, and with the help of social media, we helped Orange spread a little brightness.

Deliverables

  • image creation|
  • illustration|
  • photoshoot production

Campaign concept

The idea of bringing a little brightness to that depressing area people travel through on a daily basis.

Hand painted art pieces across 20 locations

A little bit of Orange brightness popped up across some of the UK's inner cities.

A passer by described the pieces as random acts of kindness.